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3dfx in Motion: The Marketing Videos That Defined a Graphics Era

edited by Giacomo Usiello, 04/05/2025

Discover the iconic history of 3dfx with a deep dive into classic marketing videos that shaped the evolution of GPUs.

From the legendary Voodoo graphics cards to groundbreaking promotional campaigns, explore how 3dfx influenced both casual and hardcore gamers, as well as modern hardware enthusiasts.

Whether you're a retro gaming fan or passionate about PC hardware, this article offers a unique look at the evolution of graphics technology and its impact on gaming culture.

All the videos featured below are sourced from a dedicated playlist we've published on the 3dfxzone YouTube channel.

It's so powerful, it's kind of ridiculous

This marketing asset highlights some strengths of 3dfx as graphics maker of both chips and boards. More in details, 3dfx products can to claim a computing power as high as "100 billion operations per second " and, in same time, the "highest software compatibility". And so it's right time to change chips, cards, and brand logo. The run towards Voodoo3 generation and VSA-100 boards has just begun.

The new Voodoo: prepare to be blown away It's so powerful, it's kind of ridiculous

This marketing asset highlights the mindblowing and breakthrough technologies and features supported by the new Voodoo cards based on the 3dfx VSA-100 chips, and so by the graphics boards Voodoo4 4500 32MB and Voodoo5 5500 64MB (really, also by the never-launched graphics card Voodoo5 6000 128MB that is powered by four VSA-100 chips). List of mentioned technologies and features includes the following: over 1 Gigapixel per second, Full-Scene Anti-Aliasing (FSAA), Soft Shadows, Reflections, Motion Blur, and Programmable Depth of Field. Therefore it's so powerful, it's kind of ridiculous. The new Voodoo is coming: prepare to be blown away!

FSAA, Gigapixel, and T-Buffer: that is Voodoo5 It's so powerful, it's kind of ridiculous

3dfx marketing has produced this asset to emphasize one of most important technologies supported by the whole VSA-100 based graphics cards (and so Voodoo4 and Voodoo5): the Full-Scene Anti-Aliasing, or shortly FSAA. This is literally a game changer because can be used with old as well as new videogames: it sweeps away ugly, rough, and jagged visuals in favor of a clean, smooth and sharp graphics.

Introducing world's fastest 3D & 2D chip: Voodoo3 It's so powerful, it's kind of ridiculous

Focus of this 3dfx marketing asset is the new Voodoo3 graphics cards Series. After the success with the Voodoo2 graphics accelerators as well as the Banshee graphics cards, with Voodoo3 products 3dfx is ready to introduce the "world's fastest 3D & 2D chip". A wide range of features and graphics technologies has been cited in this video including 60fps gameplay at 1280x1024 resolution, up to 8 million triangles / second, up to 366 megatexels / second. And also, the complete voodoo compatibility, hardware optimizations for Glide, OpenGL, and DirectX games, dual 32-bit rendering pipelines, edge anti-aliasing, high fidelity texture compression, and so on.

Having graphics chip as heart It's so powerful, it's kind of ridiculous

Dating back to 1999, this television commercial is focused on a life that continues thanks to a new heart. Indeed, in this case, new heart is really a 3dfx graphics chip bringing not only life but also all its great passion for gaming.

3dfx chips power can boost world food supply It's so powerful, it's kind of ridiculous

Dating back to 1999, this television commercial highlights the huge power of the 3dfx graphics chips being able to do 100 billion operations to second. So 3dfx chips could be also used to boost world food supply but really these are strictly dedicated to gaming only.

Researchers love gaming with 3dfx Voodoo graphics cards It's so powerful, it's kind of ridiculous

Dating back to 1999, this television commercial shows off a researchers team working to discover new technologies and save ultimately the whole planet. Furthermore, this one minute long video unveils that also researchers like to play games using 3dfx cards.

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