Con il comunicato stampa di seguito allegato, Garmin e ASUS hanno annunciato una strategica alleanza che porterà alla produzione di soluzioni hardware frutto del know-how delle due aziende, commercializzate con un brand legato a entrambe, ovvero Garmin-Asus. La collaborazione darà origine essenzialmente a nuovi telefoni cellulari appartenenti alla linea dei nüvifone: i primi modelli marcati Garmin-Asus saranno mostrati al prossimo trade show "Mobile World Congress" che si terrà a Barcellona dal 16 al 19 Febbraio.
Il primo fra tutti sarà il nüvifone G60, già annunciato nel 2008, che sarà rinominato all'uopo per aderire alla nuova "brandizzazione" mentre il suo arrivo sul mercato è fissato per la prima metà del 2009. L'obiettivo, nemmeno tanto segreto, di entrambe è quello di contrapporre lo G60 all'iPhone e di utilizzare, oltre al pieno supporto delle Google Apps, la tecnologia GPS, da sempre cavallo di battaglia di Garmin, come il valore aggiunto per fronteggiare e contrastare il successo della ben nota device di Apple.
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The Garmin-Asus alliance allows the two companies to combine their complementary resources. This collaboration has helped us to develop a diverse line of easy-to-use, location-centric handset devices that offer the highest degree of quality, reliability, innovation and performance.
In addition to the complementary nature of their mobile phone resources, Garmin and Asus's corporate philosophy and vision for the future closely align. Both companies are technology-oriented companies that heavily invest in R&D to develop high quality, leading-edge products that enrich the lives of people who use our devices. The nüvifone line will achieve this goal by offering all-in-one converged devices to mobile users around the globe.
Garmin-Asus products will be identified by a new contemporary logo that builds on the rich brand awareness of both companies. The most noticeable element of the logo is a circular design, which is a multi-meaning art mark that has various interpretations including, but not limited to, a road, a sunrise or sunset, a person dancing and a variation of the yin and yang symbol.
GarminGarmin is the global leader in satellite navigation and has sold more than 50 million devices. In the third quarter of 2008, Garmin held 35 percent of the worldwide portable navigation device (PND) market with approximately 50 percent share in the US and 20 percent in Europe. Garmin has been on the leading edge of mobile phone navigation having launched several products into the mobile market including Garmin Mobile® off-board navigation and Garmin Mobile XT, an on-board navigation solution. Garmin Mobile products have been adopted by numerous mobile phone manufacturers and network operators, and are currently available on 500 different phone models.
AsusASUS is a technology leader in the IT industry and offers everything from PC components to complete solutions including notebooks, desktops, smartphones, PDAs, broadband communications products, LCD monitors and wireless applications.Through its unyielding commitment to innovation and quality, ASUS has won numerous international awards. ASUS has been ranked amongst BusinessWeek’s InfoTech 100 for 11 consecutive years, placing ninth in 2008. ASUS has also achieved the number one title in the annual league table of Taiwan Top 10 Global Brands IT Hardware category with a brand value of $1.324 billion (U.S. dollars). ASUS is a rising contender in the design, manufacture and distribution of mobile phones, and has exclusive intellectual property rights in 3G core technologies. ASUS has successfully launched phones in 20 countries with major operators. ASUS’ telecom industry footprint has grown significantly since the company introduced its first PDA in 2001 and mobile phone in 2004. Today, ASUS is recognized as one of the top three Windows Mobile brands in Russia and Eastern Europe.
Source: Garmin-ASUS Press Release