SANTA CLARA, CA—JANUARY 18, 2006—NVIDIA
Corporation (Nasdaq: NVDA), the worldwide leader in programmable
graphics processor technologies, today announced that NVIDIA Quadro
professional graphics will offer Adobe users direct GPU acceleration
capabilities that both increase application performance and enhance the
video editing workflow through the newly announced Adobe Production
Studio. NVIDIA and Adobe have established a strategic partnership that
allows tighter integration between these hardware and software
solutions in order to support industry initiatives, such as the
recently announced Adobe OpenHD alliance.
“We've made a strategic investment in our joint resources with
NVIDIA and developed our applications to take full advantage of the
NVIDIA GPU, providing our customers the performance and feature
required to accelerate HD production.” said Simon Hayhurst, director of
Video and Audio product management for Adobe. “Adobe Production Studio
signals a new era in the content creation workflow by improving
productivity, saving time, and improving creative control, which is
further enhanced by the tremendous graphics performance of NVIDIA
Adobe Premiere Pro 2.0 integrates GPU-accelerated desktop playback
which dramatically enhances the workflow for editing HD video footage.
Fundamental tasks, such as scaling and positioning multiple layers of
video, color correction, and cross-dissolve effects are all driven
interactively on the GPU through the power of pixel shaders.
Adobe After Effects 7.0 builds upon a strong base of GPU
acceleration in prior versions, by allowing artists to use the GPU for
both high fidelity previews and final rendering. This latest version
enables artists to work in a true 3D space, and offers comprehensive
GPU acceleration of motion blur, lights, shadows, blending, color
correction, blurs, and matting. After Effects 7.0 also takes advantage
of the memory on NVIDIA Quadro graphics cards to improve video playback
performance and duration.
In addition, NVIDIA has developed a plug-in for use with After
Effects 7.0 for the NVIDIA Quadro FX 4000 SDI, an integrated
graphics-to-video solution used by broadcast, video, and film
professionals. This plug-in offers real-time preview of content being
created, directly on standard or high definition SDI broadcast
monitors, from within the After Effects application environment.
“Adobe Premiere Pro and After Effects users have an absolute need
for fidelity,” said Jeff Brown, general manager for NVIDIA professional
products. “By leveraging the high precision characteristics of NVIDIA
Quadro solutions, Adobe can deliver the performance and quality that
its users demand for their video production needs.”
NVIDIA also announced that it is now a member of the Adobe OpenHD
alliance, which was created to deliver a line of certified
Windows-based integrated HD solutions, making HD technology both
affordable and accessible to a broader audience. NVIDIA Quadro
solutions are the only graphics solutions certified for these Adobe
OpenHD platforms, which offer turnkey systems that can provide users
with the optimal “out of the box” experience. Adobe will be featuring
these graphics solutions in the upcoming Adobe Production Studio road
show starting in February, where NVIDIA is a leading sponsor.
The NVIDIA Quadro boards are now available widely through leading
OEMs, workstation system integrators and NVIDIA channel partners PNY
Technologies (US and EMEA), Leadtek (APAC), and Elsa (Japan). For more
information on this and the full lineup of NVIDIA professional
solutions, please visit www.nvidia.com/quadro.
Source: nVIDIA Press Release