New TV-on-Chip meets looming DTV requirements deadline
MARKHAM, Ontario--(BUSINESS WIRE)--Aug. 17, 2005-- ATI Technologies Inc. (NASDAQ:ATYT)(TSX:ATY)today announced the
Xilleon 240, a highly-integrated TV-on-Chip designed to enable
cost-effective digital television (DTV) sets for the North American
and Korean markets. Xilleon 240 delivers both industry leading digital
signal reception and high-quality image processing display
functionality required for a complete DTV solution.
The new chip from ATI's Digital TV Group is the first to integrate
all the major components necessary for manufacturers to build digital
integrated televisions at lower costs and in advance of the fast
approaching DTV requirements. The United States Federal Communications
Commission (FCC) requires that 50 per cent of all 25-inch to 36-inch
TVs include digital tuners by July 1, 2005 and 100 per cent of this
same segment by March 1, 2006.
"TV manufacturers have an urgent need for solutions that enable
them to cost-effectively add DTV reception to their products," said
Daniel Eiref, Director of Marketing, DTV Group, ATI Technologies Inc.
"Xilleon 240 integrates all the key technologies necessary for TV
manufacturers to implement a digital LCD, rear projection, or CRT
television with reduced cost and no compromise in performance. ATI is
driving the DTV market so consumers can enjoy the best digital
television has to offer."
The Xilleon 240 TV-On-Chip includes a powerful MIPSģ CPU
(central processing unit), a Digital Front End capable of demodulating
and decoding 8VSB for ATSC terrestrial broadcasts or 64/256 QAM for
digital cable (including a Forward Data Channel demodulator for
OpenCable applications), an HD/SD capable MPEG video and audio
decoder, an NTSC video decoder featuring a 3D comb filter, a video
scaler and deinterlacer, and other image processing features. Xilleon
240 includes advanced deinterlacing technology that reduces artifacts
such as jagged lines and delivers the highest quality digital image
Xilleon 240 samples and reference designs, including ATI's CARD,
are available now to qualified customers in advance of volume shipment
this fall. ATI's CARD (Customer Application Ready Design) is a highly
scalable and complete software stack and reference platform that
enables high-definition television (HDTV) manufacturers to produce
ATSC or Digital Cable Ready televisions (for CableCARD solutions) with
minimum investment in time and resources.
ATI Technologies will exhibit its HDTV technologies at the
DisplaySearch HDTV Conference 2005, held in The Beverly Hilton Hotel,
Los Angeles, California from August 22 to 24, 2005.
Source: ATI Press Release