Full Press Release Title:
NVIDIA PureVideo Recognized by Industry Expert as Superior Technology for High-Definition Playback
Joe Kane to Showcase NVIDIA PureVideo Technology at the Home Entertainment 2005 Convention
SANTA CLARA, CA—JULY 25, 2005- NVIDIA Corporation
(Nasdaq: NVDA), a worldwide leader in graphics and digital media
processors, today announced that video industry expert Joe Kane will
highlight NVIDIA PureVideo technology in his seminars at the Video
Software Dealers Association (VSDA) Home Entertainment 2005 convention
in Las Vegas this week. Mr. Kane will demonstrate the advantages of
high-definition (HD) DVD over standard-definition (SD) DVD, and will
address the importance of selecting high-quality products and
technologies that conform to HD standards, such as NVIDIA PureVideo
technology and the Microsoft Windows Media High Definition Video (WMV
HD) codec, for optimal image quality.
An Emmy nominee with more than three decades of expertise in video
display engineering, production, and operations, Mr. Kane is an expert
on display standards and specifications. At the VSDA convention, Mr.
Kane will educate attendees on the superior storage capacity and image
quality of WMV HD as well as the critical standards, specifications,
and technologies he believes are required to produce the best results.
“Many people think HD is not that much better looking than SD,” Mr.
Kane said. “This is because they aren’t implementing HD properly. When
you’re looking at video generated from a PC, the components you use,
such as the graphics hardware, can have a significant impact on picture
quality. NVIDIA PureVideo technology’s strict compliance to HD video
specifications is designed not only to ensure compatibility and
interoperability, but also that the hardware outputs HD properly, so
you see gorgeous, the-way-they-were-meant-to-be-seen images.”
Featured in NVIDIA GeForce 6- and 7-Series graphics processing
units (GPUs), NVIDIA PureVideo technology conforms to the International
Teleproductions Union specification, known as ITU-RBT.709. This
high-definition colorspace specification is designed to ensure that the
colors output by the GPU to the display remain true and everything
looks more realistic. In addition to standards compliance, NVIDIA
- Accelerates WMV HD and MPEG video,
- Features spatial-temporal de-interlacing for HD and SD content, and
- Performs inverse telecine, bad edit correction, and other
post-processing functions to eliminate jaggies and blurriness,
resulting in a sharp picture..
For his VSDA demonstrations, Mr. Kane will use a PC equipped with an
NVIDIA GeForce 7800 GTX-based graphics card with a DVI output, the
Microsoft Windows XP Media Center Edition operating system, and the
Windows Media Player 10. He will be pairing this PC with a 720p
projector from Samsung and a large screen to best illustrate the
advantages of WMV HD.
Source: nVIDIA Press Release