SANTA CLARA, CA—JANUARY 30, 2006—NVIDIA
Corporation (Nasdaq: NVDA), the worldwide leader in programmable
graphics processor technologies, today announced the availability of
NVIDIA Quadro FX 4500 SDI, the latest in a line of fully integrated
graphics-to-video solutions offering uncompressed SDI output from
programmable graphics. NVIDIA Quadro SDI standardized solutions enable
customers like NBC Universal to create real time, 3D broadcast graphics
which enhance its live to air programming with dynamic content and
visuals for CNBC, its worldwide financial news channel.
"NVIDIA and integration partner Brainstorm worked closely with our
team to introduce NVIDIA Quadro SDI technology to our CNBC live
broadcast," said Chris Halton, VP of NBC Universal Digital News
Solutions. "The power and flexibility of this truly off-the-shelf
hardware is impressive, and the installation of the systems flawless –
everything just worked. We are now broadcasting 12 hours of live-to-air
programs using this industry-proven technology."
NVIDIA Quadro SDI products allow broadcasters to enrich their
programming with a broad range of high definition content, from
real-time 3D effects, to full blown virtual sets for news, sports,
weather, and almost any other genre desired. These solutions leverage
an extremely powerful and programmable graphics processing unit, which
can generate and output both standard and high definition television
content in real time, allowing these solutions to be used in a live
The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for
these purposes, as well as others including non-linear editing, content
creation, and color grading, that delivers up to a 50% performance
improvement versus the previous generation SDI solution1.
Support for 2K formats enables next generation film and video post
production and digital cinema as a 512MB frame buffer facilitates the
delivery of images of the highest quality.
Brainstorm, an on air graphics and virtual set solution company,
with over 15 years experience with 3D graphics and presentation in the
broadcast television and multimedia industries, has already installed a
number of SDI based solutions, including the NBC solution. With
customers throughout the US, Europe, and Asia, Brainstorm has been able
to develop turnkey SDI solutions for some of the world’s largest
television companies that are helping speed the transition to HD
broadcast around the globe.
NVIDIA Quadro SDI solutions have been certified, qualified, or
integrated by a number of independent software vendors, like
Brainstorm, serving the broadcast industry. These companies include
Adobe, ASSIMILATE, Autodesk, Avid, DaVinci, IRIDAS, Nucoda, PVI, Sonic
Solutions, Sportvision, and Weather Central. The ability to customize
NVIDIA Quadro SDI products to a particular workflow makes them an ideal
solution for platforms that these companies create, including video
creation, editing, and delivery.
"The flexibility of our SDI solutions and the fact that they can be
easily integrated within a broadcast or post production environment is
very important to our customers," said Jeff Brown, general manager for
NVIDIA professional products. "Support for output of uncompressed SDI
in 2K, HD or SD formats on both Windows and Linux allows users to
render stunning video content in real time and deliver material in
final form more quickly with stunning visual quality."
NVIDIA Quadro SDI products are available now through PNY
Technologies (US and EMEA), Leadtek (APAC), and ELSA Japan (Japan). For
more information on these and other NVIDIA Quadro products, please
1 When comparing performance of NVIDIA Quadro FX 4500 SDI and the previous generation NVIDIA Quadro FX 4000 SDI.
Source: Press Release