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 19.09.2005   AMD Urges Digital Media Buffs To Enjoy Freedom
 

SUNNYVALE, Calif. -- September 19, 2005 --AMD (NYSE: AMD) today announced its sponsorship of "The 64 Second Film Contest," providing digital media enthusiasts an opportunity to invent and share digital creations defining the concept of "Waitlessness" in 64 seconds. AMD Athlon™ 64 X2 dual-core processors "shatter the hourglass," taking content creation and multimedia performance to an all new level. With the help of AMD64 multi-core technology, digital content creators can create more and spend less time waiting for their computers to render videos and perform other multimedia tasks. Winners will be chosen through a combination of online voting and judging with DreamWorks Animation SKG, Inc. Online submissions will be accepted beginning Oct. 10, 2005 at www.64seconds.com.

"AMD is committed to encouraging innovation and creativity in the digital media community," said Bob Brewer, corporate vice president, Desktop Business, Microprocessor Solutions Sector (MSS), AMD. "Through this contest, we not only want to offer contestants a chance at the grand prize, but also provide a forum for them to share and showcase their digital masterpieces. We’re looking forward to working with a talented crowd of digital media enthusiasts and viewing some truly stunning entries." AMD Athlon 64 X2 dual-core processors, designed for desktop PCs, can improve overall digital media performance over similar single-core processors by an average of 34 percent, with performance improvements over 80 percent on certain benchmarks. Now power-hungry digital media experts can usher in the next generation of digital media software with amazing, high-definition video rendering and editing, digital-content creation, imaging, and audio mixing.

The top 28 finalists will be selected by popular vote via an online ballot box at the contest’s official web site, www.64seconds.com. The top three winners will then be selected by a panel of judges including Daniel Gregoire, CEO and president of Halon Entertainment, a company specializing in digital effects for major films. Gregoire’s credits include blockbuster films like Star Wars: Episode III, Revenge of the Sith, and War of the Worlds. Judging criteria includes creativity, originality, technical excellence, and the best expression of the concept of "Waitlessness."

The grand prize winner will receive a package including an editing studio with furniture, an AMD Athlon 64 X2 dual-core processor-based digital video/audio "Dream System" with peripherals, and powerful editing software. The grand prize winner also will receive an all-expense-paid trip for two to California, with a tour of DreamWorks Animation studios that includes meeting an animation artist, a special pre-screening (sneak preview) of an upcoming movie, a private screening of his or her contest submission, and a signed sketch of a DreamWorks character.

"DreamWorks Animation SKG is dedicated to encouraging up and coming artists to express their talent and push the limits of creativity using cutting-edge technology," said Ed Leonard, chief technology officer, DreamWorks Animation SKG. "AMD64 technology is enabling the creative ambition of digital media buffs and professionals alike and DreamWorks is proud to team up with AMD in providing this opportunity for aspiring story tellers." In additional to the grand prize package, finalists will be awarded as follows:

The first prize winner will receive:

  • An editing studio with furniture
  • An AMD Athlon 64 X2 dual-core processor-based "Dream System"
The second prize winner will receive:
  • An AMD Athlon 64 X2 dual-core processor-based "Dream System"
The other 25 finalists will receive packages that include:
  • An AMD Athlon 64 X2 dual-core processor
  • DreamWorks movie passes and DVD Collection
  • AMD-branded T-shirt and hat.
Please visit www.64seconds.com for detailed contest rules and prize information.



Source: AMD Press Release
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Tags: amd

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