January, 22, 2017, 00:32 3dfxzone.it  ][  amdzone.it  ][  atizone.it  ][  enboard  ][  forumzone.it  ][  hwsetup.it  ][  nvidiazone.it  ][  unixzone.it 
 

 

   
Mobile
RSS
Tags
Sitemap
Contact us
About us
         your source for 3dfx and games
 
Home   ][   News   ][   Games   ][   Articles   ][   3dfx Hardware   ][   3dfx Software   ][   Video   ][   Components   ][   Tools   ][   Forums
 








 
Main

News
Headlines
Games
Articles
3dfx Hardware
3dfx Software
Video Cards
Components
Tools
File Browser
Communities
Contact Us

Voodoo Cards
3dfx Headlines
3dfx Articles
Voodoo1
Voodoo2
Banshee
Voodoo3
Voodoo4/5
VoodooTV
Latest Drivers
Our Releases
Hot Files
 
Games Settings
 
Best Settings
 
TnL Patches
 
MesaFX
 
WickedGL
 
Glide 3x
 
Official FAQ
 
Just For Fun
 
Main menu
Components

Processors
Motherboards
RAM Memories
Video Cards
Audio Cards
HDDs/SSDs
Optical Burners
Web Connectivity
Drivers Index
Main menu

Video Cards

AMD/ATI
Matrox
NVIDIA
S3 Graphics
XGI
Main menu

Tools
Antivirus
Benchmarks
Data Recovery
Mastering
Screensavers
Video
File Sharing
Tweakers
3D-Analyze
Windows Tools
Uninstallers
Mobile Phones
Tools Index
Main menu
Games
Bonus Packs
Demos
DirectX
Latest MAME
Patches
Screenshots
System Requirements
Trailers
Main menu
Communities
 
 03.10.2010   NPD smentisce la cannibalizzazione dei PC da parte dell'iPad
 

Al fine di verificare la fondatezza delle voci legate a una possibile "cannibalizzazione" eseguita dall'iPad di Apple ai danni del mercato dei PC, ed in particolare di quello che ruota intorno ai computer Windows based di tipo notebook, la società statunitense NPD Group ha dato vita ad un sondaggio (in gergo "survey", ndr) mediante il quale è emerso che soltanto il 13% degli acquirenti di un iPad ha scelto tale sistema al posto di un PC.

La maggior parte degli utenti di iPad è invece rappresentata soprattutto da lettori di e-book; più in dettaglio, il 24% dei possessori di iPad ha dichiarato di averlo acquistato proprio per le funzionalità tipiche di un e-book reader, di cui il prodotto di Apple è dotato.

Dalla survey emerge, inoltre, un altro dato, che va nella direzione contraria all'idea di "cannibalizzazione" dei PC: il 38% degli acquirenti di iPad sono infatti anche possessori di iPhone mentre il 48% ha un computer Mac. Come dire, l'iPad è ancora un fenomeno riconducibile sostanzialmente ai fan di Apple, anche se il trend in questo senso punta verso un allargamento del bacino e della tipologia di utenza.

Segue il comunicato stampa integrale di NPD Group.

[Immagine ad alta risoluzione]


Contrary to popular belief, the iPad isn't causing cannibalization in the PC market because iPad owners don't exhibit the same buying and ownership patterns as the typical consumer electronics customer, according to leading market research company The NPD Group's new report iPad Owner Survey.

According to the report, only 13 percent of iPad owners surveyed bought an iPad instead of a PC, while 24 percent replaced a planned e-reader purchase with an iPad. iPad owners, especially the consumers who purchased an iPad within 2 months of launch, are significantly more likely to own Apple products and newer technologies, such as e-readers and smartphones.

iPad owners are much more likely than the overall population to own Apple computers, with 48 percent owning a Mac desktop or Mac notebook, while NPD's Online Household Penetration Study fielded earlier this year found Macs in only about 11 percent of households. In fact, of consumers who bought iPads in the two month initial launch phase 50 percent owned an Apple computer while that number dipped to 45 percent among later buyers. These buyers were also much less likely to own Windows desktops with just 53 percent of iPad owners overall having a Windows desktop compared to 75 percent of total households. iPhone ownership also correlated very closely to iPad owners, as 38 percent of iPad owners also own an iPhone.

"Early adopters, like iPad owners, follow a traditional pattern of consumer behavior; they purchase products because they want them, not because they need them," said Stephen Baker, vice president of industry analysis at NPD. "However, as Apple increases iPad distribution and consumer interest peaks, the profile of an iPad owner is much more likely to mirror the overall tech population. When that does happen other tech products with similar usage profiles as the iPad, such as notebooks, netbooks, and e-readers will come under increased pressure from the iPad. Until then, however, most iPad sales are likely to be incremental additional technology devices in the home, rather than a one-for-one replacement of a planned purchase."

For more insight from Stephen Baker about how the iPad is affecting the PC market read his latest blog post on The NPD Group Blog.

Methodology

The online survey was fielded in August to more than 500 adult iPad owners by re-contacting them after being identified by screening the NPD Opt in Online panel.





Source: NPD Group Press Release
Links

Tags: npd

 PREVIOUS MORE NEWS GO BACK NEXT 


[ Go Back ]

Latest News
Free Cleaning & Optimizing Utilities: KCleaner 3.2.3.86 - HDD & SSD Ready

Android Nougat 7.1.1 semplifica l'accesso a Internet con Instant Tethering

Primo trailer del game RPG con sfumature horror e stealth Call of Cthulhu

Samsung rimanda il lancio degli SSD 850 Pro 4TB per carenza di NAND

Una foto leaked svela in anticipo lo smartphone flag-ship P10 di Huawei

Eseguire le applicazioni per Windows su Linux e Unix con Wine 2.0-rc6

Convertire il formato e modificare immagini e foto con XnView 2.39

SIV (System Information Viewer) 5.15 supporta le motherboard per Kaby Lake

Intel Motherboard Drivers: Intel Chipset Device Software 10.1.1.42

Svelato il possibile periodo di lancio di Windows 10 Redstone 2 Creators Update
more News 
Latest Utilities Latest Drivers
KCleaner 3.2.3.86

XnView 2.39

SIV (System Information Viewer) ...

EZ CD Audio Converter 5.1.0.1

K-Lite Codec Tweak Tool 6.1.5
more Utilities 
Intel Chipset Device Software 10...

Realtek High Definition (HD) Aud...

Realtek High Definition (HD) Aud...

AMD Radeon Software Crimson ReLi...

AMD Radeon Software Crimson ReLi...
more Drivers 
Latest Trailers Latest Screenshots
Call Of Cthulhu - Depths of Madn...

Tom Clancy's The Division : Last...

ANDROMEDA INITIATIVE – Tempest a...

Resident Evil 7: Biohazard - Wel...

UNIGINE Superposition Benchmark ...
more Trailers 
UNIGINE Superposition Benchmark -

Resident Evil 7: Biohazard -

Vampyr

Call of Cthulhu #3

Daymare: 1998
more Screenshots 
Latest Demos Latest Patches
Unity Adam demo - The Full Film

Forza Horizon 3 Demo

[Official] METAL GEAR SURVIVE: T...

Unity Adam Demo - Full Version

Unity GDC Demo - Adam - Part I
more Demos 
DOOM Update #2

Rise of the Tomb Raider PC Patch...

Rise of the Tomb Raider PC Patch...

Rise of the Tomb Raider PC Patch...

Star Wars Battlefront - Update D...
more Patches 

Advertising
Help

Search 3dfxzone.it
Search with TAGs
Search the Web
Sitemap
Translator

Other Services

Feed RSS



Print This
Our History

Contact Us

User Support
Advertising
Partnership
Banner Exchange
Webmaster
Main menu

Our Network
3dfxzone.it
AMDZone.it
ATIZone.it
HWSetup.it
ForumZone.it
NVIDIAZone.it
UnixZone.it
Hosted Sites
KoolSmoky Home
Rosario Gallery
 
Hardware Setup    |    Site Map    |    Translator    |    News Archive    |    Links    |    Contact Us    |    Legal Notes    |    Privacy
 

On line since Q1 2001    |    Web Application and Contents © 3dfxzone.it    |    All Rights Reserved