"NVIDIA and integration partner Brainstorm worked closely with our team to introduce NVIDIA Quadro SDI technology to our CNBC live broadcast," said Chris Halton, VP of NBC Universal Digital News Solutions. "The power and flexibility of this truly off-the-shelf hardware is impressive, and the installation of the systems flawless – everything just worked. We are now broadcasting 12 hours of live-to-air programs using this industry-proven technology."

NVIDIA Quadro SDI products allow broadcasters to enrich their programming with a broad range of high definition content, from real-time 3D effects, to full blown virtual sets for news, sports, weather, and almost any other genre desired. These solutions leverage an extremely powerful and programmable graphics processing unit, which can generate and output both standard and high definition television content in real time, allowing these solutions to be used in a live broadcast environment.

The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for these purposes, as well as others including non-linear editing, content creation, and color grading, that delivers up to a 50% performance improvement versus the previous generation SDI solution¹. Support for 2K formats enables next generation film and video post production and digital cinema as a 512MB frame buffer facilitates the delivery of images of the highest quality.

Brainstorm, an on air graphics and virtual set solution company, with over 15 years experience with 3D graphics and presentation in the broadcast television and multimedia industries, has already installed a number of SDI based solutions, including the NBC solution. With customers throughout the US, Europe, and Asia, Brainstorm has been able to develop turnkey SDI solutions for some of the world’s largest television companies that are helping speed the transition to HD broadcast around the globe.

NVIDIA Quadro SDI solutions have been certified, qualified, or integrated by a number of independent software vendors, like Brainstorm, serving the broadcast industry. These companies include Adobe, ASSIMILATE, Autodesk, Avid, DaVinci, IRIDAS, Nucoda, PVI, Sonic Solutions, Sportvision, and Weather Central. The ability to customize NVIDIA Quadro SDI products to a particular workflow makes them an ideal solution for platforms that these companies create, including video creation, editing, and delivery.

"The flexibility of our SDI solutions and the fact that they can be easily integrated within a broadcast or post production environment is very important to our customers," said Jeff Brown, general manager for NVIDIA professional products. "Support for output of uncompressed SDI in 2K, HD or SD formats on both Windows and Linux allows users to render stunning video content in real time and deliver material in final form more quickly with stunning visual quality."

NVIDIA Quadro SDI products are available now through PNY Technologies (US and EMEA), Leadtek (APAC), and ELSA Japan (Japan). For more information on these and other NVIDIA Quadro products, please visit www.nvidia.com/quadro.

¹ When comparing performance of NVIDIA Quadro FX 4500 SDI and the previous generation NVIDIA Quadro FX 4000 SDI.

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