CONSUMER ELECTRONICS SHOW (CES)—LAS VEGAS, NV—JANUARY 4, 2006—NVIDIA
Corporation (Nasdaq: NVDA), the worldwide leader in programmable
graphics processor technologies, and The Khronos Group today announced
the industry’s first public demonstration of the new OpenMAX IL 1.0
standard, also announced today, will be at the Lunch at Piero's press
event at 12PM on Thursday, January 5 and Friday, January 6 at CES in
Las Vegas.
The demonstration will show a prototype OpenMAX IL implementation
executing on an NVIDIA GoForce 3D handheld graphics processing unit
(GPU) to create a flexible, accelerated streaming media pipeline to
input, decode, and display an MPEG-4 video stream with fully
synchronized audio at full frame rate—an industry first. Through using
OpenMAX IL, different codecs may be easily inserted into the pipeline,
or the configuration of the processing pipeline can be easily changed
with full media component and codec interoperability.
The OpenMAX IL 1.0 (Integration Layer) specification defines media
component interfaces to enable the rapid integration of accelerated
codecs into streaming media frameworks on embedded devices. OpenMAX IL
is the first of three layers of the overall OpenMAX standard that will
provide comprehensive streaming media codec and application portability
by enabling accelerated multimedia components to be developed,
integrated, and programmed across multiple operating systems and
silicon platforms.
"OpenMAX IL will enable NVIDIA to put the full power of our advanced
video, audio, and imaging silicon into the hands of software developers
via a non-proprietary, open standard," said Michael Rayfield, general
manager of the handheld GPU business unit at NVIDIA. "NVIDIA is a major
contributor to the development of OpenMAX, and we are committed to
provide leading-edge handheld media acceleration solutions through open
standards."
News Source: nVIDIA Press Release
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